Tina Robinson

Tina Robinson is a seasoned professional with extensive experience in retail and consumer insights. As Director at Robinson Moules Associates Ltd since 2011, Tina focuses on helping retail businesses better understand their consumer, competitor, and commercial landscapes, delivering practical solutions based on in-depth analysis. Concurrently, as a Trustee for Home-Start UK (Charnwood), Tina supports families facing various hardships. Previously, within Alliance Boots from 1992 to 2011, Tina held multiple leadership roles, including Director of Category Management Best Practice and Director of Customer Insights and Planning, where notable achievements included developing customer-led strategies and navigating a significant redundancy program. Tina also has a strong background in pricing and value strategy, contributing to improvements in competitive positioning and supplier negotiations. Tina Robinson holds a BA Honours in Economics and Business Finance from The University of Manchester.