Vera A. is an accomplished Senior E-Commerce Manager currently leading retail media initiatives at home24 SE, overseeing the launch and expansion of sponsored product ads and developing scalable sales structures for retail media. Previously, Vera held senior roles at BUTLERS GmbH & Co.KG, focusing on optimization strategies for D-A-CH webshops and spearheading projects such as webshop migration and GA4 implementation. With extensive experience in account management, CRO, and customer experience optimization, Vera's career includes key positions at companies like Mintel and Christian Filusch Handelsagentur, as well as a foundation in public relations and sales roles. Educational credentials include a Master of Science in International Marketing from Newcastle University and a Bachelor of Arts in Sociology and Statistics from Ludwig-Maximilians-Universität München.
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