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Oscar Mulder

VP GM at Homeaglow

Oscar Mulder has a diverse and successful work experience in various leadership roles in the home services and e-commerce industry. Starting their career at Boston Consulting Group, they gained a strong foundation in analysis and project management.

At Staples, they served as the European Pricing Manager, where they developed and implemented omnichannel pricing strategies across multiple countries, resulting in margin enhancement and improved price positioning. Oscar also worked as a Manager of Strategy, leading the development of customer service and omnichannel growth strategies.

Mulder joined Wayfair as a Senior Category Manager, responsible for growing the hardware product category from $3M to $36M in annual revenue. Oscar was then promoted to Associate Director of Marketing, where they spearheaded cross-channel marketing campaigns and optimized product titles, generating significant sales.

Later, at Wayfair, they took on the role of General Manager of Outdoor Furniture, expanding the category's revenue and growth rate. Additionally, they initiated automation solutions, enhanced inventory integration, and secured increased inventory for peak seasons.

Mulder joined Angi, a home services marketplace, as the General Manager of Home Interior, overseeing a large cross-functional organization. Oscar successfully launched white glove customer care, significantly reducing wait times and improving customer satisfaction.

Currently, they serve as the VP/GM at Homeaglow, where they are responsible for professionalizing and scaling customer care, inside sales, and operations strategies.

Overall, Oscar Mulder has a proven track record of scaling businesses, implementing effective strategies, and achieving impressive revenue growth in the home services and e-commerce industry.

Oscar Mulder's education history includes a Master of Business Administration (MBA) degree from Harvard Business School. Oscar also holds a Master of Science (MSc) degree in Physical Chemistry from Leiden University. Additionally, they have studied Chemistry at Occidental College.

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