Jennifer Peng has a diverse work experience in various roles and industries. Jennifer currently works as a Customer Engagement Manager at Audible, where they drive content discovery and member engagement programs. Prior to this, they served as an Associate Marketing Manager at Audible, where they generated incremental revenue through email and push notification campaigns.
Before Audible, Jennifer worked as the Marketing Director at Aves Lair, a marketing agency. Jennifer also worked as a Partner at Lair East, an early-stage VC, online Blockchain/AI community, and co-working space in New York City. At Homebloc, Jennifer held the position of Product Manager.
Jennifer also has experience at Notion Digital, where they worked as a Product Manager and Senior Business Analyst. Jennifer played a vital role in improving revenue, user experience, and app performance through A/B testing and cross-functional collaboration. Additionally, they worked as a Business Analyst, contributing to various projects.
Prior to Notion Digital, Jennifer co-founded THEDEx, a blockchain community, and merged it with Lair East. Jennifer also worked as a Marketing Manager at Ride Genesis, where they developed and implemented digital marketing strategies.
Jennifer began their career at NXTFactor, where they served as a Digital Marketing Manager and Partner. Jennifer successfully led a team in developing tailored digital strategies for multiple clients and achieved significant revenue growth for a fashion accessory client. Prior to this, they worked as a SEM Specialist at NXTFactor, where they implemented Google Shopping campaigns and optimized lead generation for healthcare clients.
Before entering the digital marketing industry, Jennifer gained experience as an MBA Intern in Health System Strategy at AmerisourceBergen, where they identified new business opportunities and presented strategic recommendations.
Jennifer Peng has a Master of Business Administration (M.B.A.) degree in Marketing and Supply Chain from Penn State University. Jennifer also holds a Bachelor's Degree in Business Administration from East China University of Science and Technology. In addition to their formal education, they have obtained the certification "Python for Applied Data Science" from Coursera. Jennifer also has plans to obtain certifications in Google AdWords and Google Analytics, although the details of these certifications are not provided.
June, 2018 - present