Josie Shepherd has a wealth of experience in brand marketing and communications. Josie is currently working as the Brand Marketing Manager at Homeprotect Home Insurance, where they are responsible for brand strategy, positioning, and management. Within their first six months, they successfully led a rebranding project for the company.
Prior to their current role, Josie served as the Head of Brand at Avanti West Coast for a six-month fixed-term contract. Josie has also worked as a Career Coach, providing guidance and support to individuals from May 2020 to June 2021.
Josie's previous experience includes serving as the Senior Brand and Marketing Communications Manager at Gatwick Airport, where they oversaw brand strategy and positioning across the organization. Josie also led external advertising and communications efforts, managed airline marketing campaigns, and successfully attracted and won new airlines to fly from Gatwick. Josie was recognized for their work on a multi-channel marcomms program that launched a new airline, resulting in the creation of a new travel gateway between London and Canada.
Before their time at Gatwick Airport, Josie was the Head of Marketing and Communications at No.1 Traveller, where they led marketing and customer communications strategies for airport lounges and ancillary products. Josie also handled PR and communications, including press releases, media relations, and interviews.
Earlier in their career, Josie worked as a Senior Project Manager at Work Communications, managing communications strategies and project delivery for client accounts. Josie also gained experience as a Graduate Marketing Campaigns Manager at KPMG.
Overall, Josie Shepherd has a strong background in brand marketing, communications, and project management across various industries, including insurance, transportation, airports, and consulting.
Josie Shepherd's education history begins with their completion of the Marketing Week Mini MBA with Mark Ritson in 2022, where they obtained a Mini MBA in Brand Management. In 2019, they underwent Certified Coach Training at the Pure Coaching Academy, focusing on coaching and mentoring. Prior to these certifications, Josie attended the University of Leeds where they achieved a 2:1 BMus degree in Music. Josie also pursued music and public relations at the University of North Texas, although specific degree information is not provided. Before their university studies, Josie attended Sir John Deane's College and obtained A levels in English Language (A), French (A), and Music (A).
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