Homesteaders Life Company
Jon Lefrandt serves as the Chief Consumer Experience Officer at Homesteaders Life Company, responsible for strategic initiatives aimed at enhancing consumer interactions and supporting innovation in end-of-life services. Additionally, Jon is the Founder and CEO of For Grief and Elevia, providing resources and innovative aftercare solutions for grief navigation. Jon's past roles include Senior Vice President of Consumer Experience at Homesteaders Life Company, General Manager at Precoa, and various positions at Ivory Homes. Jon has also served on the board of EveryStep, an Iowa non-profit. Jon holds a BA in Advertising and Marketing from Brigham Young University and a Master’s in Real Estate Development from the University of Utah.
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