Rachel Keohan

Rachel Keohan is currently the VP of Marketing at Hometap. Prior to Hometap, they were the Director of Marketing for North America at Ingenico Group from September 2014 to May 2018. During their time at Ingenico Group, Rachel was responsible for leading all external communications, demand generation, sales enablement, product marketing, and channel marketing functions in the U.S. and Canada. Additionally, they oversaw all marketing programs and campaigns designed to support business objectives and revenue goals leveraging multiple online/offline channels, including email, webinars, events, website, content, social media, PR and paid media/advertising. Rachel also helped rebuild the marketing organization from the ground up across two offices (Boston and Atlanta) following the acquisition of ROAM Data; recruited, hired, trained and directed cross-functional team of five marketing professionals. Furthermore, they maintained overall responsibility for brand management and identity in the North America region; regularly communicating with global teams to ensure our local marketing strategy is aligned with corporate brand guidelines. Lastly, Rachel established/maintained KPIs for all marketing activities, while tracking, analyzing, and reporting on success metrics and ROI; regularly presented results to regional and global executive teams.

Rachel Keohan has a Bachelor of Science in Business Administration - Accounting from the University of Connecticut, a Master of Science in Accounting and Taxation from the University of Hartford, and an MBA in Marketing and Entrepreneurship from Babson F.W. Olin Graduate School of Business.

and Andrew Krupansky - Director, Growth Marketing reports to Rachel Keohan. Rachel Keohan reports to Jeff Glass, Co-Founder, President & CEO. They are on a team with Maxwell P. Campion - Co-Founder & VP, Business Development, Jonathan MacKinnon - VP, Product Strategy & Business Development, and Dan Amato - VP, Sales.