Don Mckenzie

Don has been a successful senior executive with more than 20 years of experience in the direct marketing industry with a strong emphasis on marketing, brand building, start-ups, integrating online and offline solutions and talent development. As the current President and Chief Growth Officer of the world’s leading fundraising organization, Innovairre, Don has helped propel the company to new heights, becoming a global powerhouse with operations on 5 continents.

Don has a long history of success. Previously, he served as President and CEO for these leading organizations: SourceLink, Direct Group, CC3, Petsky Prunier and a division of Advo.

Don is highly respected for his deep skills in building integrated multichannel marketing services’ organizations organically and through acquisition, as well as for his business turnaround and transformation experience. To date, Don has led 15 successful acquisitions in marketing services.

Over the years, Don has also contributed his expertise to the marketing industry, serving on many industry boards. This includes being elected vice chairman of the Direct Marketing Association, the world’s largest trade association supporting both nonprofit and commercial direct marketers. Don is also is a frequent speaker on emerging trends in big data and integrated communications.