Jo Ann Herold

A marketing and brand transformation expert, Jo Ann has a track record of delivering financial results and award-winning marketing programs that build sales and profitability for iconic brands in the B2B and B2C space. She has recently returned to HoneyBaked Ham, serving as Chief Marketing Officer, to continue to grow the Brand with a focus on leveraging marketing strategy and enhancing cross-functional effectiveness and omni-channel opportunities.

Jo Ann had previously spent 16 years at HoneyBaked Ham, where she served as Vice President of Marketing and then Chief Marketing Officer. She then spent a few years as Vice President of Brand Marketing and Public Relations at Arby’s Restaurant Group resulting in a profitable and effective brand turnaround. Later, serving as Chief Marketing Officer for Interface, Inc., she globalized their marketing team and brought forth a highly effective, integrated marketing approach. Most recently prior to returning to HoneyBaked Ham in the spring of 2017, she served as interim Chief Marketing Officer at Tropical Smoothie Café.