Vivienne Leung

Vivienne Leung is a seasoned academic and professional in the field of communication, currently serving as a Senior Lecturer and Associate Programme Director for the Bachelor of Communication and MSocSc at Hong Kong Baptist University since September 2006. Leung leads the Advertising and Branding concentration, focusing on curriculum development, student recruitment, and fostering industry relationships. Prior experience includes roles as a Lecturer at both Hong Kong Polytechnic University and Hong Kong Baptist University, as well as positions in brand management and strategic analysis at Fallon and Grey Worldwide, respectively. Vivienne Leung holds a Doctor of Philosophy (PhD) in Advertising, Public Relations, and Strategic Marketing Communication from Hong Kong Baptist University.