Celine Hon

Celine Hon is a seasoned professional in digital experience and business integration with extensive experience in the aviation and healthcare industries. Currently serving as the General Manager of Digital Experience at HK Express since March 2023, Celine previously held the position of Director, Digital & Business Integration at EC Healthcare from December 2021 to August 2022. Celine's notable contributions at Cathay Pacific Airways spanned from August 2015 to December 2021, where roles included Head of Digital, Customer & Commercial, focusing on digital product management and customer engagement strategies, and Manager of Digital Transformation. Celine's career at Cathay Pacific began as an Online Booking Manager, progressing through various roles including IT Procurement Manager and revenue management positions. Celine holds a B.Sc. in Managerial Economics from the University of California, Davis, and a Bachelor of Laws (LLB) from the University of London.