Ada Chen currently serves as the Vice Chairman of the Hong Kong Retail Technology Industry Association and holds multiple leadership roles including Chairman of the Marketing Committee and Member of the Associating Committee. In addition, Ada is an Associate Director for Business Development in the financial sector at Alibaba Cloud. Prior experience includes positions as Account Manager at Shanghai Xiaoi Robot Technology Co. Ltd, where responsibilities focused on AI voicebot and chatbot integrations, and Business Development Manager at YITUTech, emphasizing AI technologies in face recognition and video analytics. Earlier career roles include Business Partner Manager, Assistant Alliance & Marketing Manager, and Associate Consultant at Yonyou Software Hong Kong, and an Assistant at McKinsey & Company. Ada holds a Master’s Degree in E-Commerce from The Hong Kong Polytechnic University and a Bachelor's Degree from Guangdong Lingnan Normal University.
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Hong Kong Retail Technology Industry Association
Established in 2003, Hong Kong Retail Technology Industry Association (RTIA) 香港零售科技商會 is a non-profit trade association. RTIA targets to be a united force in the industry to accelerate the development and usage of retail and payment technologies locally and to promote our experience outside Hong Kong. RTIA's mission is to promote the adoption of retail technology for operation efficiency & business excellence and to advance the professional standards of software and hardware development in related technologies’ applications.