Keith Lee is an accomplished entrepreneur and marketing professional with extensive experience in the mobile marketing and retail technology sectors. As Co-Founder of Mobile.Cards and OpenVR.Shop, Keith has played a pivotal role in redefining retail loyalty programs and enhancing the online shopping experience. In addition to their entrepreneurial ventures, Keith serves as Vice Chairman of the Hong Kong Retail Technology Industry Association, where Keith promotes the adoption of retail technology and chairs the Award Organising Committee for the Hong Kong Retail Technology Innovation Award. Previously, as Chief Marketing Officer at Gravitas Group, Keith significantly contributed to the company’s growth, leading initiatives that established it as an award-winning mobile agency. Educational credentials include a Bachelor of Engineering in Computer Science and Information Engineering from The Hong Kong University of Science and Technology and a Master of Fine Arts in Creative Media from City University of Hong Kong.
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Hong Kong Retail Technology Industry Association
Established in 2003, Hong Kong Retail Technology Industry Association (RTIA) 香港零售科技商會 is a non-profit trade association. RTIA targets to be a united force in the industry to accelerate the development and usage of retail and payment technologies locally and to promote our experience outside Hong Kong. RTIA's mission is to promote the adoption of retail technology for operation efficiency & business excellence and to advance the professional standards of software and hardware development in related technologies’ applications.