Hilda Chan serves as the Chief Marketing Officer at Hong Kong Science and Technology Parks Corporation (HKSTP) since April 2020, leading a team of over 50 members to advance the promotion of Hong Kong's Innovation & Technology ecosystem on a global scale. Prior to HKSTP, Hilda was with the Hong Kong Tourism Board from January 2017 to April 2020, holding various leadership roles including Global Director of Brand Marketing, where strategies were implemented to enhance Hong Kong's global tourism appeal. Additional experience includes positions at Leo Burnett, where Hilda acted as Business Director (Asia), and McCann Worldgroup, where significant contributions were made to Cathay Pacific Airways' brand transformation. Hilda's educational background includes advanced studies at Cambridge Judge Business School and the University of Oxford, complemented by a Master of Arts from the University of the Arts London and a Bachelor's degree from The University of Hong Kong.
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