Alison Cheng

Senior Marketing Executive at Hong Kong Trade Development Council

Alison Cheng is a Senior Marketing Executive at 香港貿發局, responsible for overseeing the publishing schedule of the official English news channel, conceptualizing social media marketing efforts, and supporting event management and content marketing initiatives since August 2022. Prior to this role, Alison served as a Communications Officer at EY from January 2018 to July 2022, focusing on copywriting, corporate literature editing, updating the company website, and newsletter creation. Alison's earlier experience includes working as an Assistant Rights/Project Executive at Pearson, where responsibilities included image research and copyright clearance, and a summer internship at Jones Lang LaSalle. Alison holds a Master of Science in Food Industry: Management & Marketing from The University of Hong Kong, completed in 2022, and a Bachelor of Business Administration from The Hong Kong Polytechnic University.

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