Hong Leong Bank
Wei Siong Leong is a seasoned professional in digital innovation and consumer insights, currently serving as the Manager of Digital and Innovation, focusing on Customer Experience Survey Analytics at Hong Leong Bank Berhad since January 2022. Prior to this role, Wei Siong Leong worked at NielsenIQ as a Senior Client Service Executive, where responsibilities included market research analysis, report creation, and presentation. Experience also includes a tenure at Nielsen as a Project Management Senior Executive, managing multiple projects and overseeing progress, problem-solving, and cost control, while enhancing communication and consumer insight skills. Wei Siong Leong holds a Bachelor of Commerce in Economics and Management from the University of Wollongong, as well as a foundation degree in Business from INTI.
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Hong Leong Bank
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Hong Leong Bank Berhad is one of the leading financial services organisations in Malaysia. With a heritage of more than 100 years, it provides comprehensive financial services covering consumer banking, business banking and trade finance, treasury, branch and transaction banking, wealth management, private banking and Islamic financial services. Its merger with EON Bank Group in 2011 has further embedded its position as a core banking franchise with an expanded distribution network of more than 300 branches across the country. With a proven track record in value creation and a highly recognised brand, Hong Leong Bank has also been extending its footprint in the region, with branches in Singapore and Hong Kong and wholly owned subsidiaries in Vietnam and Cambodia. In China, the Bank has a 20% shareholding in Bank of Chengdu Co., Ltd., Sichuan and a consumer finance joint venture. Hong Leong Bank is a subsidiary of Hong Leong Financial Group Berhad, the financial services arm of the Hong Leong Group. Apart from banking, Hong Leong Financial Group is involved in the provision of insurance and takaful, as well as investment banking, unit trust, fund management and stock broking services.