Theo de Vries

Theo de Vries is an experienced professional in commercial analytics, category management, and e-commerce, currently serving as Manager of Commercial Analytics & Format Development at Hoogvliet supermarkt since June 2020. Prior roles include Interim Manager at Assisi BV / Oil&Vinegar, Category Management at BrandLoyalty, and CRM Lead for Albert Heijn at SymphonyAI. With an educational background in Business Administration and Management from Erasmus University Rotterdam, Theo has developed expertise in loyalty programs, marketing strategies, and supply chain management across various sectors, including retail, e-commerce, and consumer insights.