Lina Viafara

Lina Viafara Esquivel is a seasoned professional in social media strategy and copywriting, currently serving as a Senior Social Media Strategist at Hook + Ladder Digital since November 2023. Previous experience includes roles as Social Media Manager at GGs.io and Freelance Copywriter at SI SEÑOR AGENCIA, where Lina focused on copywriting and social media performance reporting. As Content Manager at TISSINI, responsibilities included oversight of marketing content production and strategy alignment. Earlier positions involved digital strategies and copywriting for social media at Sonrisa Italiana SAS, and scriptwriting and voice-over work for a radio program at Universidad Autónoma del Caribe. Lina holds a degree in Social Communication and Journalism from Universidad Autónoma del Caribe, completed in 2019.