Hook + Ladder Digital
Tonny Lam is currently the CEO & Co-Founder of Hook + Ladder Digital. They previously held positions such as Technology Consulting Manager at Accenture, Franchise Owner at A&W Food Services of Canada Inc., Marketing Project Manager at Jim Pattison Auto Group, Maintenance Planning Assistant at Neptune Bulk Terminals (Canada) Inc., and Fuel Cell Failure Analysis and Test Engineer at Ballard Power Systems. They hold a Master of Business Administration from Simon Fraser University and a B.A.Sc. in Mechanical Engineering from The University of British Columbia.
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Hook + Ladder Digital
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Hook + Ladder is a digital marketing agency that works with established brands who have proven their product/market fit but need help capturing or stealing new market share. We solve problems that fall into one or more of these three buckets: 1. STRATEGIC GAP - The organization struggles with how to position themselves in the marketplace (perceived to be selling the same thing that everyone else is also selling) 2. MARKETING GAP - They know their customers and why their products/services are the best option, but they don't know how to market to them or how to gauge if their efforts are working (what, when or how). 3. OPERATIONAL GAP - They know how they are supposed to market to their target audience, but just don't have the executional ability or capacity for it.