Ty Lifeset

Ty Lifeset has worked in a variety of roles in the creative industry over the past 18 years. In 2003, they began as a Creative Director at The Woo Agency and then moved to Creative Artists Agency in 2014 as a Writer. In 2009, they joined Mission Athletecare as an Advisory Board Member, co-creating with Dwyane Wade, Serena Williams and Drew Brees. In 2013, they became a Partner at We Are Envoy and in 2020, they became CMO & Founder of Hoopla Doopla, Inc., an internet savings platform. Most recently in 2021, they returned to The Woo Agency as Executive Creative Director & SVP, helping the company nearly double their overall revenue and size of the creative/strategy/production departments.

Ty Lifeset attended Falmouth High School from 1990 to 1994. Ty then attended Ithaca College from 1994 to 1998, where they earned a BS in Writing, Advertising, Marketing, and Sports Studies. In 1997, they also attended the Ithaca College London School. In July 2020, they obtained a certification in Unconscious Bias from LinkedIn.