Veronica Almeida is a seasoned communications professional with extensive experience in strategic communications and change management. Currently serving as Associate Director of Communications at HOOPP since July 2020, Veronica has demonstrated exceptional leadership, providing strategic counsel to various business units and successfully managing high-impact projects. Prior to this role, Veronica worked at Morneau Shepell as an Associate Consultant, where over 20 client relationships were cultivated yearly to enhance HR communication strategies. Veronica’s career includes production and social media roles at companies such as Essential Media Canada and Mad Hive Media Group, where communication and project management skills were honed. Veronica holds a Bachelor of Arts degree from Ryerson University, earned in 2014.