Ted Trautwein

“We are a full-service marketing firm...” “Our clients view us not as vendors, but as partners...” “We specialize in omni-channel branding campaigns that...” How many times have you seen an agency describe itself this way? If we were to venture a guess, we’d say “Too Many.” For that reason, we’re going to take a hard pass on all the cookie-cutter rhetoric and get straight to the point – which is to say: Hooray cannot be described in conventional terms, because it is not a conventional agency. Indeed, our approach to branding, to marketing, to advertising, is about as unconventional as unconventional gets. We ask questions no one else asks. We think thoughts no one else thinks. Hooray doesn’t “sell,” it inspires; it doesn’t “explain,” it enlightens. We don’t have a “time-tested” approach,” because if time has proven anything, it’s that no two clients, no two challenges, and no two opportunities are ever the same. If there is a common thread to our work, it is that our ideas pique curiosity; they generate optimism; they leverage the unreasonable power of creativity to engage the hearts and the minds of those we seek to persuade. Our thinking, our solutions, are expressed in myriad forms, via both traditional and new-age platforms – including websites, E-commerce systems, digital advertising and branded content, customized programming, and a robust presence throughout social media. And while we are the first to admit that our philosophy has evolved since our founding 25 years ago, there remains a steadfast outlook, a world-view, that can only be described as “global,” with messaging that transcends international boundaries and cultures across more than sixty countries, and resonates instead on a very human, visceral, and unforgettable level. If by now you’re getting the impression that Hooray’s a bit different – a refreshing alternative to your garden-variety marketing group, well, let’s just chalk that up to your considerable powers of perception.