Laura Rychlik

Laura Rychlik is a seasoned social media strategist with extensive experience in managing and enhancing social media presences for various organizations. Currently serving at Hootsuite since November 2020, Laura conducts sessions on social media best practices and strategy. Previously, Laura worked at KPMG as a Social Media Coordinator from August 2017 to November 2020, where responsibilities included managing content across global social channels, executing campaigns on multiple platforms, and providing guidance to marketing teams. Prior roles include Social Media Specialist and Community Manager at Gravity Partners Ltd and Content Creator on YouTube, where Laura developed a personal brand. Laura's early career included an administrative position at Hastings County during summer breaks. A graduate of the University of Waterloo with a Bachelor's Degree in Honours Global Business and Digital Arts, Laura also participated in an exchange program at the University of Leeds focusing on Communications.