Yafah Johnson

Director of Marketing at Hopkins Manufacturing Corporation

Yafah Johnson has a diverse work experience spanning different industries and roles. Yafah began their career at Shell Car Care as a Marketing and Licensing Manager, where they worked for seven years. Yafah then moved on to THQ Inc, where they served as a Sr. Trade Marketing Manager, responsible for developing and executing retail promotions, driving consumer awareness, and creating brand loyalty. Yafah also worked at Belkin International Inc as a Regional Product Manager-Networking, where they focused on driving revenue and market share in the Networking category. At Kensington, they held the role of Regional Marketing Manager and was responsible for developing and implementing Go-To Market strategies for launch. Yafah then joined Natrol, Inc as a Sr. Brand Manager/Licensing Manager, before taking on their most recent position as the Director of Marketing at Hopkins Manufacturing Corporation. In this role, they managed the strategic planning, development, and execution of the Air Freshener product line, as well as overseeing profit and sales goals for the category. Throughout their career, Yafah has demonstrated strong leadership and strategic skills in driving business growth and achieving results.

Yafah Johnson attended California State University, Northridge from 1988 to 1990, where they obtained a Bachelor's Degree in Economics. Yafah'sconcentration during this period was on finance and marketing.

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