Jo-An Su

Jo-An Su has over five years of professional experience in marketing and business development. In 2022, they began their role as Senior Marketing Manager at Starday Foods, where they were responsible for testing coordination and marketing operations. Jo-An also held a Marketing Expert role at Hopps in the same year. In 2020, they were a Growth Analyst at Misen.co, managing $15 million in paid advertising budgets and utilizing NorthBeam, Supermetric, Power BI, and Google Data Studio to structure and visualize data. In 2019, Jo-An Su was a Marketing Strategist at InkSoft, creating and modifying ad campaigns across digital platforms, and a Facebook Social Media Strategist at TTEC, developing marketing strategies and analyzing data. Jo-An was also a Track Marketing Specialist at USA BMX / The American Bicycle Association from 2018-2019, tracking and mining data of more than 700K USA BMX members. In 2017, Jo-An Su was a Market Research / Marketing Strategy at Talking Stick Resort, collecting and synthesizing customer data, and an E-Learning Specialist at Thunderbird School of Global Management, designing and developing interactive for online courses. Jo-An was also a Business Development at Beni.fit, creating a corporate wellness program and driving design and development of new B2B product strategy, and a Consultant at 3M, improving the company's marketing strategy and presenting strategy recommendations.

Jo-An Su has an extensive education history. Jo-An obtained a Bachelor of Business Administration (BBA) from Yuan-Ze University from 2011 to 2015, focusing on International Business. Jo-An also participated in a College of Business exchange program at City University of Hong Kong in 2014. In 2016, they earned their Master of Business Administration (M.B.A.) from Thunderbird School of Global Management, with a focus on Global Affairs & Management. In addition to their formal education, Su has obtained several certifications, including Advanced Facebook Advertising, Advanced Google Ads, Advanced Google Analytics 4 (GA4), Business Analytics Foundations: Predictive, Prescriptive, and Experimental Analytics, Sponsored Ads Certification, Social Media Marketing, and Google Ads Search Certification.