Christina Rivera

Christina Rivera is a seasoned marketing professional with extensive experience in product management and brand marketing across leading companies. Currently serving as a Senior Product Marketing Manager at Horizon Brands since April 2023, Christina previously held the position of Senior Category Manager of Retail & Licensing at International E-Z UP, Inc. from October 2021 to April 2023. At Mattel, Inc. - Mega Brands, Christina advanced from Senior Brand & Product Manager to Senior Global Brand Marketing/Product Manager, focusing on strategic growth, product lifecycle management, and collaboration with cross-functional teams. Additionally, Christina served as a Senior Sales Director at Li & Fung Limited - Millworks, driving significant revenue growth and managing key retailer relationships. Christina holds a foundational education from Rancho Santiago College in Orange, California.