Arminda Guillama-Rodriguez

Arminda "Mindy" Guillama-Rodriguez is an experienced marketing professional with a strong background in digital strategy and brand management, currently serving as SVP, Managing Director at Horizon Media since December 2009. Mindy has successfully led communications strategies and digital investments across various sectors, including Healthcare, CPG, and Luxury brands, growing digital investments significantly during tenure. Mindy has contributed to the integration of brand strategy and client relationships while championing data-driven planning and education initiatives. Additional experience includes roles at Chief, c0ffe3, and The Vidal Partnership, focusing on digital initiatives and Hispanic marketing. Mindy holds a BA in Anthropology and Communications from Tufts University and a certificate in Executive Leadership from the University of California, Berkeley.