Beth Heffernan

Beth Heffernan is a skilled digital media professional with extensive experience in media planning and social media management. Currently serving as a Senior Digital Media Planner at Horizon Media since July 2021, Beth has worked on significant accounts including Paramount+ and Showtime after progressing from Assistant Media Planner to Digital Media Planner. Prior to Horizon Media, Beth served as Social Media Director at Beth's Campus Media, overseeing social media efforts for the St. Lawrence University chapter, alongside writing articles for the organization's online magazine. Additional leadership experience includes roles as Vice President of Kappa Kappa Gamma and Treasurer for the Panhellenic Council at St. Lawrence University. Beth's foundational experiences include serving as an Ocean Lifeguard for Barnegat Light Beach Patrol. Beth holds a Bachelor of Arts in Business and Performance and Communication from St. Lawrence University.