Eric Jacobsen

Eric Jacobsen serves as SVP and Managing Director at Horizon Media, a position held since December 2011, where responsibilities include leading strategy, innovation, and P&L management for a multi-client portfolio. Eric effectively coordinates traditional, digital, analytics, and content teams while ensuring cohesive agency products and positive return on ad spend. Direct oversight includes a team of 10 and indirect supervision of over 50 personnel, alongside the development of comprehensive training modules. Previous roles at Horizon include VP, Associate Managing Director, and VP, Brand Group Director, focusing on strategy and account planning. Eric's career also encompasses significant positions at Starcom MediaVest Group and UM Worldwide, where expertise in connections planning and media strategy was honed. Educational qualifications consist of a Bachelor of Science degree in Advertising, Marketing, and Psychology from Syracuse University.