Hayden Grooms

Hayden Grooms is an accomplished marketing professional with extensive experience in search engine marketing and retail media. Currently serving as Associate Director at Horizon Media, managing a team while overseeing $17 million in annual billings for SharkNinja. Key responsibilities include vendor management, campaign optimization, and implementing testing strategies. Previous roles include Supervisor and Senior Analyst at Horizon Media, where budget projections, Amazon Sponsored Ads management, and daily campaign optimizations were key focuses. Prior experience encompasses positions at Barkley, TheHOTH, IQPC Exchange, and various internships, contributing to skills in media buying, PPC campaign management, email marketing, and digital content creation. Grooms holds a Bachelor of Science in Marketing from Clemson University.