Paolo Cipriano

Paolo Cipriano is a seasoned professional in performance media analytics, currently serving as the Director of Performance Media Analytics at Horizon Media since May 2017. In this role, Paolo leads a team of eight Analysts-Supervisors, focusing on optimizing client campaigns across various verticals including Financial Services and Entertainment. Key achievements include designing testing frameworks for incremental opportunities, creating performance dashboards, and executing a pioneering CTV incrementality test that significantly increased client investment. Paolo's prior experience includes roles at Propped.com and Shmanagement! Management, along with a solid educational background with a Bachelor of Science in Business and Political Economy from NYU Stern School of Business, complemented by international studies in Shanghai and London.