Sabrina Baum

Sabrina Baum is a Senior Integrated Digital Strategist at Horizon Media, specializing in Business Solutions since August 2019. With a strong background in digital strategy, Sabrina succeeded in growing A+E Networks' OTT viewership through targeted approaches and innovative landscape strategies, while also leading linear advertising campaigns for various programming. Prior experience includes roles as an Integrated Strategist and Assistant Strategist at Horizon Media, where Sabrina managed research, financial planning, and internal communications across multiple activation teams. Earlier internships at Horizon Media and the New York Yankees allowed Sabrina to develop media plans and conduct data analysis to enhance marketing efforts. Sabrina holds a Bachelor of Science in Economics with dual concentrations in Marketing and Operations, Information, and Decisions from The Wharton School.