Shannon McNulty is a Senior Planner at Horizon Next since July 2022, previously serving as a Senior Trader and Social Media Analyst at Havas Media Group from January 2021 to June 2022. Shannon has demonstrated expertise in optimizing paid social campaigns across various platforms, including Facebook, Twitter, and LinkedIn. Earlier experiences include a Marketing Internship at Step Out Buffalo, where website analytics and content creation were key responsibilities, and various roles at DocuShred USA and Havas Media Group. Shannon also held leadership positions at Saint Bonaventure University, including SGA Vice President and Shannon's Campus Chapter Coordinator, while contributing to community fundraising efforts and engaging in digital marketing roles at The Burton and Townsquare Media. Educational qualifications include a Bachelor of Arts in Mass Communication/Media Studies from St. Bonaventure University and ongoing studies in Broadcast Journalism and International Politics at Sant'Anna Institute.
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