Robbie Tran

Robbie Tran has extensive experience in sports marketing and business development. Robbie started their career at American Express as a Marketing Analyst in 2003 before moving on to become a Senior Analyst in Membership Rewards Marketing & Partnerships. Tran then became the Manager of Golf & Sports Partnerships, where they managed integrated marketing and strategic partnerships for the American Express Membership Rewards sporting goods program. In 2010, they joined PepsiCo as a Senior Brand Manager, where they were responsible for managing strategy, partnerships, and activation for premier U.S. sports entities such as Major League Baseball and NASCAR.

Tran then joined IMG in 2013 as a Senior Director of IMG Consulting, leading a team and overseeing the NRG/Reliant energy account. Robbie was responsible for leveraging sports and entertainment assets to launch the NRG brand and increase favorability and sales of the Reliant brand.

In 2015, Tran joined the Hospital for Special Surgery as an Assistant Director of Global Sports Marketing & Business Development. Robbie quickly progressed through the ranks, first becoming an Associate Director and then a Director before achieving the role of Senior Director. In these roles, Tran led the strategy and activation of major New York and global sports properties, identifying and evaluating new business opportunities with sports properties, complementary brands, and professional athletes. Robbie also developed a digital branded content strategy to extend brand awareness for the Hospital for Special Surgery.

Overall, Robbie Tran has excelled in sports marketing and business development, demonstrating leadership and a strong understanding of leveraging sports and entertainment assets to drive brand growth and success.

Robbie Tran obtained a Bachelor of Business Administration (BBA) degree in Finance & Marketing from the University of Michigan - Stephen M. Ross School of Business from 1999 to 2003. Robbie then pursued a Juris Doctor (JD) degree in Law from Brooklyn Law School, completing their studies from 2006 to 2009.