Carol Lobaito is an accomplished hospitality sales executive with extensive experience in strategic sales leadership. Currently serving as the Senior Vice President of Sales for the Focused Service Division at Hotel Equities since November 2025, Lobaito drives revenue growth across a diverse portfolio of hotels. Previously, Lobaito held the role of Vice President of Sales & Marketing at The Hotel Group, overseeing a collection of 12 to 16 hotels generating over $95 million in annual revenue. With a background that includes positions such as Regional Director of Sales and Marketing for Washington and Director of Sales Marketing at Arctic Club Seattle, Lobaito has consistently demonstrated an ability to revamp properties, implement effective sales strategies, and achieve significant revenue targets. Educational credentials include a Bachelor of Arts in Liberal Arts from San José State University and an Associate Degree from West Valley College.
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