Hoteles City Express SAB de CV
Paulina Barrera is an experienced professional in social media management and loyalty program coordination, currently serving as Social Media Manager and Coordinadora de Programas de Lealtad at Hoteles City Express since June 2016. Responsibilities include conceptualizing and managing social media campaigns, planning and managing performance indicators for four customer loyalty programs, and creating commercial alliances to enhance customer satisfaction and retention. Prior experience includes a role as Ejecutivo de Medios at TU CASA EXPRESS from November 2011 to May 2016, and an administrative assistance position at the Instituto Electoral del Distrito Federal in 2010. Educational credentials include a workshop in e-Marketing and Strategic Communication from Instituto Tecnológico y de Estudios Superiores de Monterrey in 2014 and a degree in Communication from FES Acatlán, obtained in 2011.
Hoteles City Express SAB de CV
Hoteles City Express SAB de CV is a Mexico-based company, which owns and franchises a chain of hotels. The Company's activities are divided into two business segments: Hotel operations and Administration. The Hotel operations division includes management and rental of own hotels, as well as brand franchising. The Administration division provides administration services for hotel owners. The Company operates various hotel formats under a number of brand names, such as City Express, City Express Plus, City Express Suites, City Express Junior and City Centro. It owns over 120 hotels. The Company's hotel infrastructure is located in Latin America, including Mexico, Chile, Costa Rica and Colombia.