Rafael Bover

Rafael Bover has worked in various roles in the travel and hospitality industry since 2002. Rafael began their career at ATIPIKA MEDIA, where they served as CEO Dtor. Creativo Ejecutivo from 2002 to 2011. In this role, they were responsible for developing brand strategies, increasing website traffic, creating web interfaces for users, and generating advertising revenue. Rafael also provided strategic consulting, including business plans and sales strategies. In 2011, they moved to ATIPIKA TOURISM, where they served as Consultor eMarketing & eCommerce Turístico. In this role, they were responsible for the same tasks as their previous position. In 2012, they joined Iberostar Group, where they held various roles, including Online Director Of Ancillary Revenue, Senior Manager Global Front Tools Development, Head of Customer Experience Development, Head of Insights Research and Product Development, and Head of B2C eCommerce EMEA. In 2022, they co-founded Hotelverse, where they currently serve as Co-founder & COO.

Rafael Bover completed a course in Creative Problem Solving: Implementing Design Thinking at IESE Business School in 2018. Rafael also completed a course in Leadership and Communication in Changing Environment at Les Roches Marbella Global Hospitality. In the same year, they completed a Programa Avanzado in Mobile Business at IE Business School. Lastly, they completed a Rethinking Customer Experience Program at JSF Travel & Tourism Business School.