Elena Pacheco Ballester

Elena Pacheco Ballester is currently a Digital Marketing Specialist at Hotetec since April 2022, specializing in SEM for a diverse portfolio of clients and proficient in platforms such as Google Ads, Meta Ads Manager, Google Analytics, and Google Tag Manager. Responsibilities include budget preparation, report generation, campaign management, and data analysis to identify investment opportunities. Previously, Elena served as a Tourist Informer for Ajuntament de Valldemossa, where Elena managed social media and visitor engagement. Additional experience includes roles in customer service and event support with SILVER & FLINT SL, CIEE Council on International Educational Exchange, and AETIB. Elena holds a Double Degree in Business Administration and Tourism from Universitat de les Illes Balears and studied at Univerzita Mateja Bela v Banskej Bystrici.