Allana Braga

Allana Braga is an accomplished product leader with extensive experience in payments and financial services. Currently serving as Product Lead for Payments at Hotmart since December 2022, Allana manages the strategic direction of core payments products and enhances risk management and routing capabilities. Previously, Allana held various roles at Adyen, including Senior Product Manager for Global Payments, where initiatives focused on cross-border experiences and cost-efficiency in Latin America. Allana's earlier experience includes leading consumer development at Grupo Boticário, where efforts centered on loyalty program growth and customer journey improvements. With a solid educational background including credentials from Harvard Business School Online and degrees in Civil Production Engineering from Universidade Federal de Santa Catarina and Industrial Engineering from INSA Lyon, Allana is well-equipped to drive impactful solutions in the industry.