Ana Beatriz Carretero

Ana Beatriz Carretero is the Global Vice President of Marketing & Growth at Hotmart, driving growth and brand recognition in the digital products and creator economy on a global scale. Previously, as Marketing Director at Nubank, Carretero led significant market segments and brand strategy initiatives, successfully expanding the company's audience during a period of hyper growth. Prior experience includes positions at Mattel, where Carretero managed global brand strategies for iconic brands such as Hot Wheels and Mega Bloks. Carretero holds a Bachelor of Business Administration from the University of São Paulo and has furthered education at institutions including Northwestern University's Kellogg School of Management and The Wharton School.