Luísa C.

Luísa C. is a seasoned professional in business operations and product strategy, currently serving as a Growth & Product Strategy specialist at Teachable, a subsidiary of Hotmart, since July 2023. In this role, Luísa focuses on planning and optimizing marketing campaigns for user acquisition and engagement. Prior experience at Hotmart includes a position as a Business Operations Specialist, where key projects involved expanding the market share of Hotmart's membership area through impactful strategies. Luísa's background also encompasses over six years at EloGroup as a Senior Business Consultant, where responsibilities ranged from connecting business demands to technical solutions, managing stakeholders, and implementing change. Luísa began the career as a Business Analyst and has a solid educational foundation with a Bachelor’s in Administration from Universidade de Brasília and two MBAs in Digital Business and Business Management from respected institutions.