Paulo Fernandes

Paulo Fernandes is a skilled data analyst with extensive experience in product and business analytics across various organizations. Currently serving as a Staff Data Analyst at Hotmart, Paulo focuses on improving the onboarding experience and enhancing conversion through product analytics. Previously at Nubank, Paulo held multiple roles, including Senior Data Analyst for Global Operations and Business Analyst in HR and Operations Analytics, where responsibilities included developing reports and dashboards, conducting statistical analyses, and optimizing business processes. Early career internships at EXM Partners and Enactus Campus São Carlos involved data analysis and the development of self-sustaining business models for socio-economic empowerment. Paulo holds a Bachelor's degree in Industrial Engineering from USP - Universidade de São Paulo.