Rafaela Doricio

Rafaela Doricio is a seasoned product marketing professional with extensive experience in various roles across multiple companies. Currently serving as a Product Marketing Manager at Hotmart since January 2024, Rafaela previously held the position of Product Marketing Lead at Asaas from February 2023 to December 2023. Prior experiences include Product Marketing Manager roles at Sistema Saipos and Take, where impactful contributions involved demand generation strategies, product feature launches, and enhancing user engagement. Earlier in the career, Rafaela excelled within Dito CRM, JivoChat, and Resultados Digitais, focusing on growth marketing, partner success, and implementation strategies. Notable achievements also include managing e-commerce projects and developing B2B content strategies for diverse industries in prior roles at Mercado Qualidade and Yeb - Inteligência de Mercado.