Hotspex
Dejan Babic is a seasoned software engineer specializing in front-end development with extensive experience in various technologies including Vue.js, JavaScript, SCSS, and HTML5. Dejan currently holds the position of Senior Software Engineer at Hotspex since May 2022 and has also been a Senior Front-end Developer at Upwork since June 2020, achieving over 2,200 working hours with a 100% job success rate. Prior experience includes co-founding Shopycode and serving as a Front-end Developer at Chord Agency, Degordian, and Labnet doo. Dejan earned a Master’s Degree in Information Technology from Singidunum University between 2010 and 2012.
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Hotspex
Hotspex and our team of brand building professionals are on a mission to become the world’s most innovative and impactful brand builders. We are working with 9 of the top 10 global advertisers in over 33 countries to drive brand growth by accelerating the speed to market of new ideas, while helping reduce risk and non-marketing dollar spend. Many companies talk about emotions, but Hotspex deepens brand builders’ understanding of human motivation to unlock brand growth. Their globally validated and proprietary human motivation measurement platform ensures that global brands trigger consistent emotions, personality associations, sensory cues, and rational benefits across all touch points along the shopper journey. Recently voted among the top most innovative insights consultancies according to GRIT, Hotspex is focused on innovation, including cutting edge research related to mental availability, mental memory structures, and implicit measurement.