Hotspex
Ernesto Martínez Vallejo, the Research Director at Hotspex, has a strong background in marketing research and strategy. With experience at companies like Insights by Kantar, C&A, and Millward Brown, Ernesto has held various roles such as Director, Account Director, and Senior Account Researcher. Additionally, he gained valuable experience as a Marketing Intern at Aceros Murillos S.A. de C.V. Ernesto also freelanced in Guadalajara, Mexico, working on research projects with Total Marketing, Maseca, and Grupo Milenio. Ernesto holds a Bachelor's degree in Marketing from Tecnológico de Monterrey and a BAIB in International Business from Rennes School of Business.
Hotspex
Hotspex and our team of brand building professionals are on a mission to become the world’s most innovative and impactful brand builders. We are working with 9 of the top 10 global advertisers in over 33 countries to drive brand growth by accelerating the speed to market of new ideas, while helping reduce risk and non-marketing dollar spend. Many companies talk about emotions, but Hotspex deepens brand builders’ understanding of human motivation to unlock brand growth. Their globally validated and proprietary human motivation measurement platform ensures that global brands trigger consistent emotions, personality associations, sensory cues, and rational benefits across all touch points along the shopper journey. Recently voted among the top most innovative insights consultancies according to GRIT, Hotspex is focused on innovation, including cutting edge research related to mental availability, mental memory structures, and implicit measurement.