Hotspex
Falk Jaehnchen is a seasoned project management professional with extensive experience in various sectors. Currently, Falk serves as a Senior Technical Project Manager at Hotspex since August 2020, following a role as a Project Manager at The Best Media. Previous positions include Digital Project Manager and Digital Marketing Consultant at TechWyse Internet Marketing, and Project Coordinator at Alexa Translations. Falk also contributed to academia as a Graduate Teaching Assistant and Research Assistant at the University of Windsor, as well as holding an IT Project Coordinator position at Endress+Hauser Group and serving as a Statistical Data Analyst Intern at Management Consult. Falk's early career included leadership experience as a Platoon Commander in the Bundeswehr. Educational accomplishments include a Bachelor of Arts in Political Science and Law from the University of Mannheim and a Master of Business Administration in Marketing and Strategy from the University of Windsor.
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Hotspex
Hotspex and our team of brand building professionals are on a mission to become the world’s most innovative and impactful brand builders. We are working with 9 of the top 10 global advertisers in over 33 countries to drive brand growth by accelerating the speed to market of new ideas, while helping reduce risk and non-marketing dollar spend. Many companies talk about emotions, but Hotspex deepens brand builders’ understanding of human motivation to unlock brand growth. Their globally validated and proprietary human motivation measurement platform ensures that global brands trigger consistent emotions, personality associations, sensory cues, and rational benefits across all touch points along the shopper journey. Recently voted among the top most innovative insights consultancies according to GRIT, Hotspex is focused on innovation, including cutting edge research related to mental availability, mental memory structures, and implicit measurement.