Hotspex
Jeff McDonald is a seasoned professional in market development and insights, currently serving as Managing Director - USA at Hotspex since April 2025. Prior roles include Senior Director of Insights at Borderless Access and Vice President of Market Development at Behaviorally. McDonald has extensive experience in leadership positions, having been SVP of Account Management at M/A/R/C Research and CEO and CRO of Americas at Delineate. Additional roles span a variety of companies, including positions at System1 Research, Nielsen NeuroFocus, and Sealed Air Corporation. Jeff McDonald holds an MBA and MHA from The University of Dallas and a Bachelor of Science from the University of North Texas.
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Hotspex
Hotspex and our team of brand building professionals are on a mission to become the world’s most innovative and impactful brand builders. We are working with 9 of the top 10 global advertisers in over 33 countries to drive brand growth by accelerating the speed to market of new ideas, while helping reduce risk and non-marketing dollar spend. Many companies talk about emotions, but Hotspex deepens brand builders’ understanding of human motivation to unlock brand growth. Their globally validated and proprietary human motivation measurement platform ensures that global brands trigger consistent emotions, personality associations, sensory cues, and rational benefits across all touch points along the shopper journey. Recently voted among the top most innovative insights consultancies according to GRIT, Hotspex is focused on innovation, including cutting edge research related to mental availability, mental memory structures, and implicit measurement.