Hotspex
Luke Austin has a vast experience in the research field, working across different companies and holding various positions. With a background in Political Science, Luke has successfully managed global and national accounts in retail, financial services, automotive, and more. He has developed analytical plans and provided actionable recommendations to clients across different industries. As a Managing Director, he implemented new strategies and policies to achieve long-term business objectives. Luke has also mentored and coached staff to develop their professional competency areas.
Hotspex
Hotspex and our team of brand building professionals are on a mission to become the world’s most innovative and impactful brand builders. We are working with 9 of the top 10 global advertisers in over 33 countries to drive brand growth by accelerating the speed to market of new ideas, while helping reduce risk and non-marketing dollar spend. Many companies talk about emotions, but Hotspex deepens brand builders’ understanding of human motivation to unlock brand growth. Their globally validated and proprietary human motivation measurement platform ensures that global brands trigger consistent emotions, personality associations, sensory cues, and rational benefits across all touch points along the shopper journey. Recently voted among the top most innovative insights consultancies according to GRIT, Hotspex is focused on innovation, including cutting edge research related to mental availability, mental memory structures, and implicit measurement.