Hotspex
Lyda Forero has a strong background in research analysis and project management, especially in industries such as grocery & general retailers, CPG, automobile, and non-for-profit sectors. With experience at Hotspex since 2011, she has progressed from a Research Analyst to a Senior Vice President of Research. She has also gained valuable experience as the Director of Educational Support Programs at Compensar. Lyda holds a degree in Psychology from Universidad Nacional de Colombia, a Post Grad Diploma in Research Analysis from Georgian College, and a Master's in Education, Languages, and Media from Universidad Nacional de San Martín.
Hotspex
Hotspex and our team of brand building professionals are on a mission to become the world’s most innovative and impactful brand builders. We are working with 9 of the top 10 global advertisers in over 33 countries to drive brand growth by accelerating the speed to market of new ideas, while helping reduce risk and non-marketing dollar spend. Many companies talk about emotions, but Hotspex deepens brand builders’ understanding of human motivation to unlock brand growth. Their globally validated and proprietary human motivation measurement platform ensures that global brands trigger consistent emotions, personality associations, sensory cues, and rational benefits across all touch points along the shopper journey. Recently voted among the top most innovative insights consultancies according to GRIT, Hotspex is focused on innovation, including cutting edge research related to mental availability, mental memory structures, and implicit measurement.