Hotspex
Tasnuva Tabassum is a Senior Accountant at Hotspex, with previous experience as a Payable Specialist at Family Service Toronto and a managerial role at MGH Group, where responsibilities included general ledger reconciliations, financial reporting, and process optimization. Tasnuva's career began at KPMG as a Trainee Accountant, focusing on financial statement audits and advisory services. Educational qualifications include a Master's degree in Strategic Change Management from Trent University and a Bachelor of Business Administration in Accounting and Finance from BRAC University. Tasnuva's comprehensive background in accounting and finance, coupled with hands-on experience in financial operations and team collaboration, positions Tasnuva as a skilled professional in the field.
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Hotspex
Hotspex and our team of brand building professionals are on a mission to become the world’s most innovative and impactful brand builders. We are working with 9 of the top 10 global advertisers in over 33 countries to drive brand growth by accelerating the speed to market of new ideas, while helping reduce risk and non-marketing dollar spend. Many companies talk about emotions, but Hotspex deepens brand builders’ understanding of human motivation to unlock brand growth. Their globally validated and proprietary human motivation measurement platform ensures that global brands trigger consistent emotions, personality associations, sensory cues, and rational benefits across all touch points along the shopper journey. Recently voted among the top most innovative insights consultancies according to GRIT, Hotspex is focused on innovation, including cutting edge research related to mental availability, mental memory structures, and implicit measurement.